Social Media Fatigue: Why Users Are Quitting Big Platforms
Most people think users are leaving big social platforms because they "hate social media." That is lazy thinking. People are quitting because the product they are getting no longer matches…
Scaling Up: Handling Viral Traffic Spikes Without Crashing
Most people think traffic spikes kill sites because "servers cannot handle the load." That is half true. Sites crash during viral spikes because someone ignored the bottlenecks: database locks, shared…
5G and Beyond: How Speed Changes Content Consumption
Most people think 5G is just "faster mobile internet." I learned the hard way that speed alone is not the story. What really changes is the behavior of users, the…