Maintenance Mode: Updating Safely Without Downtime
Most teams treat "maintenance mode" like a magic switch that somehow protects them from users seeing a broken site. I learned the hard way that this is wrong. Maintenance mode…
The Fall of Third-Party Cookies: What It Means for Ads
Most marketers still pretend third-party cookies are "going away someday" instead of admitting the obvious: the old tracking machine is already broken, and the browser vendors are not waiting for…
Error Messages: Writing Copy That Helps Instead of Frustrates
Most teams treat error messages like an afterthought, then act surprised when users rage-quit their app and complain that "nothing works." The short version: good error copy is specific, actionable,…
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