Building a ‘Brand Ambassador’ Program from Your User Base
Most founders think a "brand ambassador" program is just sending swag to power users and waiting for referrals to roll in. I learned the hard way that this approach creates…
Community Analytics: Measuring Engagement Beyond Pageviews
Most community managers still brag about "monthly pageviews" like it is 2009, then wonder why their forum feels dead and churn keeps climbing. The short answer: pageviews are a vanity…
Onboarding New Members: preventing the ‘Empty Room’ Feeling
Most community builders think their onboarding problem is about the software. It usually is not. The real problem is that new members walk into your space, look around, and think:…
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