Typography Matters: Choosing Fonts for Readability
Most people think typography is about "what looks cool." I learned the hard way that it is mostly about what people can read for 30 minutes straight without closing the…
Gamification: Using Badges and Ranks to Boost Engagement
Most community owners think gamification is about slapping badges on a profile and waiting for engagement to magically rise. I learned the hard way that random badges, vague ranks, and…
Call to Action (CTA) Placement: Where to Put the Button
Most people think CTA buttons are magic: slap one "Get Started" block at the top of the page and conversions will somehow fix themselves. I learned the hard way that…