Call to Action (CTA) Placement: Where to Put the Button
Most people think CTA buttons are magic: slap one "Get Started" block at the top of the page and conversions will somehow fix themselves. I learned the hard way that…
The 3-Click Rule: Myth or Essential UX Law?
Most teams I have worked with learn this the hard way: the problem is not that a screen is "more than three clicks away." The problem is that the user…
Algorithmic Bias: How Feeds Control What We See
Most people still think their social feeds are "what my friends post" plus "some ads." That was true around 2010. Now your feed is mostly what a ranking system predicts…