The Ethics of Data Mining Your User Base
Most product teams still treat user data like a buffet: if it is there, they think they are supposed to take it. I learned the hard way that this mindset…
Breadcrumbs: Helping Users Navigate Deep Content
Most teams assume breadcrumbs are "nice to have" decoration. Then they ship a complex site, watch users get lost three levels deep, and wonder why session depth tanks and support…
Micro-Interactions: The Small Animations That Delight Users
Most teams still think micro-interactions are "nice-to-have animations" that design blogs obsess over. I learned the hard way that they are closer to product glue: when you get them right,…