The Ethics of Data Mining Your User Base
Most product teams still treat user data like a buffet: if it is there, they think they are supposed to take it. I learned the hard way that this mindset…
Newsletter Integration: Turning Forum Users into Subscribers
Most forum owners assume that if people care enough to register and post, they will happily subscribe to a newsletter. I learned the hard way that this is wrong. Forum…
Breadcrumbs: Helping Users Navigate Deep Content
Most teams assume breadcrumbs are "nice to have" decoration. Then they ship a complex site, watch users get lost three levels deep, and wonder why session depth tanks and support…
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