Onboarding Flows: reducing Friction for New Signups
Most product teams pretend their onboarding is "simple" because it only has three screens. Then they wonder why activation is flat and new users vanish after the first session. I…
Form Design: How to Stop Users From Abandoning Signups
Most product teams think users quit signups because they are lazy. I learned the hard way that most users quit because the form is hostile. Not broken. Hostile. Every tiny…
AI Chatbots: Are They Killing Human Interaction?
Most people think AI chatbots are replacing human interaction. I learned the hard way that they are not replacing it so much as rerouting it. Chatbots handle the boring, repetitive…