Communities

Most people think community trust is about charisma and vibes, but that wears off fast. What keeps a digital community together over years is far more boring: transparent decisions, predictable…

Most people think hosting an AMA or webinar is as simple as "spin up a Zoom, drop a link, and talk for an hour." Then they wonder why half the…

Most founders think a "brand ambassador" program is just sending swag to power users and waiting for referrals to roll in. I learned the hard way that this approach creates…