Communities

Most people think hosting an AMA or webinar is as simple as "spin up a Zoom, drop a link, and talk for an hour." Then they wonder why half the…

Most founders think a "brand ambassador" program is just sending swag to power users and waiting for referrals to roll in. I learned the hard way that this approach creates…

Most community managers still brag about "monthly pageviews" like it is 2009, then wonder why their forum feels dead and churn keeps climbing. The short answer: pageviews are a vanity…